It refers to
any content — text, videos, images, reviews, etc. — that is created by people (users) rather than brands. UGC is typically shared on social media or other platforms and can be a powerful tool for marketing because it comes from real customers or fans, not from the company itself.
✔️A customer posting a selfie wearing a brand's clothing on Instagram
✔️TikTok video reviewing a skincare product
✔️ YouTube unboxing video of a tech gadget
✔️5-star review on Google or Yelp
✔️blog post mentioning a service or product
Authenticity: It builds trust because it’s coming from real people.
Engagement: UGC often gets more interaction than branded
content.
Social Proof: It shows that others are using and liking a product or service.
Cost-Effective: Brands don’t always have to create all the content themselves.
Brands often encourage UGC by running hashtags, contests, or featuring users' content on their own channels.
FOR ACTORS: It give you camera experience, it also give you a chance for casting directors to see more of you, so follow them on social media!!
Non Union
Post a behind-the-scenes video from a shoot and tag your company. Example: “So grateful to @so and so productions for having me on set! 🎬 #OnSet #GrindMode”
Talent sharing their experience submitting to one of your casting calls. Example: TikTok or Instagram Reel: “Just submitted to an amazing new show thanks to @so and so casting! Wish me luck! #CastingCall”
Attendees of events post recaps or photos .Example: “Just left an incredible networking event hosted by @..... — feeling inspired and ready to level up! #MaximizeWhatMatters”
Someone books a job or levels up in their career and credits your guidance. Example: Instagram Story or LinkedIn post: “Booked it! Couldn’t have done it without @...... 💫 #Grateful #BookedAndBusy”
Clients or collaborators sharing what they’ve learned. Example: “Shoutout to my manager Melissa Lavigne for the advice that changed how I pitch myself. 💡 #CreativeLife #MentorMagic”.
Quick videos documenting a day in the life of being an influencer.
Professional Vocal Coach for Singers, Actors & Emerging Artists in the recording studio or going on tour! RESULTS in your Very First Session!!!!
Headshots are the most important thing you can do for yourself! Grab my list of referrals
You must have a reel if you are submitting for a job! Have one for VO, singing, acting and theatre. Reel should have all the different types of ranges you can play. Grab my referrals below for my faves!
“I am an Equity actress, and had been auditioning for years. However, for one reason or another, I wasn’t able to land any roles. Fortunately, I eventually got booked on my very first Equity play, and it was due to Melissa’s expertise and diligence.
Melissa Lavigne is one of the best at what she does, and I’m so grateful to her.”
Jamela Asha
Equity Actress
Norman Husser
Actor